We were asked to reimagine Walmart’s “Who Knew” platform for the 2026 holiday season.

It needed heart.
It needed incredible gifts.
It needed a little nostalgia.
It needed Walton Goggins.
And naturally, it needed Muppets.

Welcome to A Who Knew Carol.

Launch: A Who Knew Carol

We kicked off the campaign with a love letter to fans of the original film.

Chapter 1: The Ghost of Christmas Presents

Then we introduced the Ghost of Christmas Presents.

STAY TUNED FOR MORE!

CEO: Nikki Baker
ECDs: Travis Parr, Caitlin Fitzgibbons
CDs: Sara Cummings, Abby Gross
ACDs: Meredith Niles, Georgia Murphy
Copywriters: Pete Prendergast, Ella Price
Art Directors: Alisha Branch, Erin Dorney
CDs (Contender): Kendra Croft, Temi Lawson
CDs (Social/Digitas): Christina Swan, Danny Weilandt