WALMART:
WHOKNEWVILLE
To drive reappraisal for the 2025 holidays, we transported shoppers to a Seuss-inspired Walmart cinematic world full of magic, whimsy, and plenty of surprising gifts.
This three-part series played out all season long as Mindy Lou, the Knowman, Max, and the Grinch (aka the Goggrinch) set out to spread word of Walmart’s unbelievable deals to all the Whos in WhoKnewVille.
Now hold on to your whosits… things might get a little hairy.
Featured in: Adweek, Ad Age, Muse by Clios, People, Variety, Little Black Book, Nerdist, USA Today,
CHAPTER 1: “TOWN CRIER”
CHAPTER 2: “MT. CRUMPIT”
CHAPTER 3: “THE GRINCH DELIVERS”
THE INSPIRATION
Early in the year, Walton Goggins fans began to notice a striking similarity between their favorite actor and a certain green grump.
At that moment, we knew we had to give the people what they wanted.
Agencies: Fallon, Publicis
Copywriters: Pete Prendergast, Ella Price
Art Directors: Alisha Branch, Erin Dorney
ACDs: Leah Jarem, Meredith Niles
CDs: Sara Cummings, Abby Gross
ECDs: Travis Parr, Paulo Junger